#dropsummertimelover trended on Twitter and led to not one but two change.org petitions to release the song (so we did.) There was some good press from Muse by Clio and Ad Age. And it was rad when our choreographers confirmed that the Backstreet Boys “love the spot, quote from it, and are willing to cameo in a sequel.”
But my favorite reaction BY FAR to our boy band spot was a Power Ranking of the AT&T Boy Band Members by Punchability.