Ally Farrish
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HUSKY TOOLS

Home Depot Associates (employees) had no reason to believe in Husky Tools. They weren't tough, so Associates didn't recommend them to customers. 

Husky noticed, re-engineered, and came out with tools as tough or better than everything out there. 

Then we re-introduced them to Associates with 9 web films.

 

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HUSKY TOOLS

Husky Tools are tough. Home Depot employees have to explain this to customers every day.
We created a series of videos to give them cooler talking points.

Shot By James Frost | Production Design By Eric Archer

 

Then the employees tested the tools themselves with the Made to be Husky Tour. A bad ass tool box on wheels.

We made five interactive games with the tools.

Because power tools and games always mix, right? Ahahaha. Haha. Ha.

Anyway, here they are.

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Creative partners: Jordan Kramer (CW), Leo Billard (AD), Andrew Chin (AD)